Blog

Messaging guides for your business

SMS, WhatsApp Business API and email marketing explained simply, for SMBs, e-commerce and agencies.

WhatsApp

WhatsApp templates: how they get approved and why they get rejected

Categories, timing, rejection reasons and best practices to get your templates approved first try.

Practical guide · 6 min read
Pricing

SMS marketing pricing: how it's charged and how to estimate your cost

The SMS segment and credits (1 per segment). What a segment is and how to estimate your usage.

Pricing guide · 6 min read
Comparison

WhatsApp Business App vs API: which one your business needs

The differences between the free app and the API: who each is for, scale, automation and cost.

Comparison guide · 6 min read
E-commerce

How to recover abandoned carts

Strategy, timing and ready-to-copy templates to win back sales by WhatsApp and SMS.

Tactical guide · 6 min read
Features

Live chat for your website (WordPress)

Add a chat to your site and receive messages in the same inbox as WhatsApp, SMS and email. No extra tool.

Feature guide · 6 min read
Features

Autoresponders: reply instantly, 24/7

Automatic replies to inbound messages: welcome, keyword and off-hours triggers, per channel.

Feature guide · 6 min read
Features

SMS surveys: measure satisfaction (NPS/CSAT)

A builder with 5 question types, conversational SMS delivery and exportable reports. Listen to your customers.

Feature guide · 6 min read
Features

Campaigns that react to opens and clicks

Behavior-based segmentation: whoever opens or clicks is moved into a group and gets the next message, automatically.

Feature guide · 7 min read
Comparison

WhatsApp vs SMS vs Email: which to use and when

Reach, cost and open rates for each channel, their use cases and how to combine them without overspending.

Comparison guide · 7 min read
WooCommerce

How to send WhatsApp and SMS notifications from WooCommerce

Step by step to connect your store and automate order, shipping and cart alerts with a single plugin.

Step-by-step guide · 6 min read
WhatsApp

How much does WhatsApp Business API cost in 2026?

How per-message billing works, the 4 categories, the free service window and how to estimate your monthly cost.

Pricing guide · 8 min read